IMA defines success as exceeding the expectations of industry analysts, investors, peer companies, and clients. The strategic analysis that IMA delivers provides actionable insight and guidance to reduce risk when making decisions and positions firms to increase the long-term value of their project.
With a focus on the sales and marketing functions, clients can count on IMA to deliver analysis and guidance that challenges and validates their value proposition with the intent to identify new avenues to accelerate growth.
IMA has developed a proprietary database of over 2,000 videos produced and developed by third-party data center providers. Video is widely recognized as the most effective medium for timely and meaningful storytelling and, through a video-scorecard and best-practice model, IMA leverages data sets to help companies perform audits of existing video libraries, benchmark analysis versus industry peers, and assist in the creation of a video strategy. IMA's insight offers sales and marketing executives the information they need to optimize the effectiveness rate resulting in a more measurable investment in the video medium.